Impactful Design begins with a Clear Concept

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Increase your release speed or risk falling behind competitors. Composable commerce is helping modern brands move ahead, but you can catch up without overspending. Traditional platforms are now holding back growth.

4th of October 2025 | +4 minute

Creating a website that feels right

Creating a website that feels right is more challenging than it seems. Customers want sites that are easy to use, attractive, and quick, while brands need platforms that show off their identity and support growth. At Blank Street Studio, led by Mattias Aybar, we focus on three main areas: strategy, design, and technology.

We help brands turn their vision into digital experiences that drive results.

Once the direction is clear.

We always start with strategy.

We always start with strategy. We belive you need to fully understand the product, the brand’s vision, and the audience before you can create something memorable. This strategy shapes every decision we make.

Once the direction is clear, our design and development teams get to work together in the same space, making it easy to share ideas. We encourage quick prototyping, learning from what works, and adjusting when needed.

This teamwork helps us move quickly and stay focused on the main idea. As a result, we deliver websites that load faster, are easier to use, and offer smooth experiences that visitors notice.

A digital flagship for Verluti

Bringing Ideas to Life

For Verluti, Blank Street Studio revamped its e-commerce platform in 2022. By targeting its most profitable customer segment and focusing on emotion-driven purchasing, we delivered a boutique-inspired interface that boosted conversion rates by 30% and average order value by 20%.

Internal link: Verluti

Femme Open’s energetic sports network for women

We always start with strategy.

Femme Open, Europes leading women’s sports network, needed branding and a website matching its energy. We created an identity highlighting its community focus and ambitions, resulting in a lively, inviting site that promotes Sports events and networking.

- Internal link: Femme Open

Other creative partnerships

Blank Street Studio applies the same philosophy across its portfolio. When the agency reimagined the digital presence of the iconic pop band Ace of Base, it respected the band’s 30‑year legacy while crafting a modern website that improves fan engagement.

For the men’s skincare and supplements brand Zenith Spectrum, the team built a minimalist, lightning‑fast e‑commerce platform and advised on operations behind the scenes.

- Internal links: Ace of Base • Zenith Spectrum

Technology and AI as tools, not replacements

Blank Street Studio embraces innovation to stay ahead. The team uses AI to translate content into multiple languages and generate alt-text for images, making sites more accessible.

For instance, a Spanish-speaking shopper can quickly find sizing information, enhancing their shopping experience and making transactions smoother.

Similarly, AI-generated alt-text ensures that visually impaired users can understand the content of images, thus improving their navigation and interaction with the site.

AI also helps automate tedious tasks, giving designers more time to experiment and refine ideas.

Mattias sees AI as a tool for the early stages of concept development, serving as a way to generate inspiration, visualize options quickly and avoid human errors. However, he emphasizes that human creativity is still essential when crafting the final experience.

Always return to the concept.

No matter if a project needs a warm, luxurious look or a bold, playful style, we always keep the main idea in focus. We ask if new ideas or technologies truly help the client and improve the experience. By staying true to this approach, Blank Street Studio creates what Mattias calls 'digital flagship stores' — websites that feel as special as a physical flagship, but with all the advantages of being online.

With a lean team, strict focus, and a commitment to quality over quantity, Blank Street Studio proves that big impact comes from clarity of vision and close collaboration. Their work shows that strategy and creativity don’t just coexist; they feed off each other to create digital experiences that are memorable, effective, and built for the future.

To have an impactful design and sustainable result, one needs to pick the right build.

Here is the → Three Ways to build a modern website.

Published by Team BSS

We engineer brand systems for leaders: decisive strategy, refined design and performance-first commerce. If you expect clarity and commercial lift, we should talk.