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FEMME OPEN

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Femme Open

FEMME OPEN

"Blank Street studio has been instrumental in entirely elevating our positioning and doing so in a manner which is strategically on point for where we want to take our beloved brand. I am beyond thrilled with the end product, & want to extend heartfelt thanks & congratulations to the entire team."

JOHANNA LIVIJN CEO & CO-FOUNDER of Femme Open
Product & Service Innovation

A Sharper Look & Feel, Same Ethos

Following an inspiring discovery phase, our strategy team captured the spirit of Femme Open through a new positioning, creative direction and content strategy, placing their pioneering "sports Network for women" and mission at the forefront and setting them apart from the ‘stereotypical’ sports events.

The strategic, search-supported insights resulted in dropping the latter term to reflect the brand’s ambitions to explore more sports than Padel— offering them the potential to expand into Golf and Tennis tournaments.

Eventful Experiences, Refined Designs

Reflective of the curious, carpe diem attitude taking over Sports Events and Networks, Femme Open's new website acts as a portal for Networking for women and highly rated sports events or Tournaments.
A UX & UI overhaul alongside a CX innovation mapping process has only elevated the brand's experience, empowering prospective and actual guests to venture deeper into Femme Open and their special events of curious clients who need to network, compete and have fun.

Femme Open

Google Page Speed Insight metrics for Femme Open on mobile.

Why is this important? Google tends to prioritize getting relevant information to users as quickly as possible. Site performance is an essential factor in Google search rankings. Furthermore, performance on mobile devices is crucial for SEO, so if our competitors do not mention it, they are in the wrong business.

Discover the comprehensive web development in this link: Femme Open GPSI test.

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SEO

Designed to connect

redefining sports events for women

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