CASE STUDY

FEMME OPEN

Crafting a Timeless Digital Ecosystem for Femme Open: Europe's Premier Sports Network for Women.

In the heart of Europe lies a beacon of empowerment, a sanctuary where athleticism meets community and women find their arena of excellence. Femme Open, Europe's foremost sports network exclusively for women, began as a vision to redefine the sporting landscape for women across the continent. At Blank Street Studio, we stepped up to the challenge presented. They sought to solidify its impact, forging a deeper connection with its audience. Our mission? To create a masterful digital experience that encapsulates the soul of Femme Open, unifying every aspect under one master brand, weaving a captivating narrative that captivates the imagination.

Client

Deliverables

Engagement

2022-PRESENT

"Blank Street studio has been instrumental in entirely elevating our positioning and doing so in a manner which is strategically on point for where we want to take our beloved brand. I am beyond thrilled with the end product, & want to extend heartfelt thanks & congratulations to the entire team."

JOHANNA LIVIJN
CEO & CO-FOUNDER of Femme Open

FEMME OPEN

A Sharper Look & Feel, Same Ethos

Following an inspiring discovery phase, our strategy team captured the spirit of Femme Open through a new positioning, creative direction, and content strategy. This placed Femme Open's pioneering "sports Network for women" and mission at the forefront and set it apart from the ‘stereotypical’ sports events.

The strategic, search-supported insights resulted in dropping the latter term to reflect the brand’s ambitions to explore more sports than Padel— offering them the potential to expand into Golf and Tennis tournaments.

Eventful Experiences, Refined Designs

Reflective of the curious, carpe diem attitude taking over Sports Events and Networks. The new website acts as a portal for Networking for women and highly rated sports events or Tournaments.
A UX & UI overhaul alongside a CX innovation mapping process has only elevated the brand's experience, empowering prospective and actual guests to venture deeper into Femme Open and their special events of curious clients who need to network, compete and have fun.