Verluti, a leader in high-end leather retail, sought to enhance its e-commerce experience in 2022. We revitalized their digital presence by integrating strategy, UX, interface design, and creative direction to create an engaging online journey. The brand repositioning improved user experience and boosted conversions, traffic, and digital turnover, reinforcing Verluti’s status in luxury fashion accessories both online and in-store.
Effective strategies are those fueled by vision and grounded in real insight. As a significant fashion accessories "player", they cater to a diverse consumer base, prompting us to cast a wide net for audience insight. Two crucial findings emerged: their most profitable customers were exceptionally lucrative, outperforming 90% of buyers and exhibiting high return rates. Beyond functionality, our research identified an emotional aspect.
Through our collaborative efforts, we revolutionized its digital landscape, enhancing every touchpoint of its customer journey. From intuitive UX designs to visually stunning UI elements and seamless web development, we crafted a digital experience that resonates with Verluti's high-street leather bag and accessory brand. Our work redefines their online presence and reignites their customers' passion for luxury, seamlessly blending style and functionality.
Why is this important? Google tends to prioritize getting relevant information to users as quickly as possible. Site performance is an essential factor in Google search rankings. Furthermore, performance on mobile devices is crucial for SEO, so if our competitors do not mention it, they are in the wrong business.
