VERLUTI
Brand Strategy
Art Direction
Copywriting
Web Design & Development
Booking System
Content Creation
Strategy
FEMME OPEN
The worlds biggest sports network for women.
We partnered with Femme Open to develop their brand and digital presence, creating a visual identity that reflects their innovation and commitment to empowering women. Based in Europe, Femme Open began as Scandinavia’s top sports network for women and has since become the largest in the world, uniting athleticism and community.
A Sharper Look & Feel, Same Ethos
Following an inspiring discovery phase, our strategy team captured the spirit of Femme Open through a new positioning, creative direction, and content strategy. This placed Femme Open's pioneering "sports Network for women" and mission at the forefront and set it apart from the ‘stereotypical’ sports events.
The strategic, search-supported insights resulted in dropping the latter term to reflect the brand’s ambitions to explore more sports than Padel— offering them the potential to expand into Golf and Tennis tournaments.
Eventful Experiences, Refined Designs
Reflective of the curious, carpe diem attitude taking over Sports Events and Networks. The new website acts as a portal for Networking for women and highly rated sports events or Tournaments.
A UX & UI overhaul alongside a CX innovation mapping process has only elevated the brand's experience, empowering prospective and actual guests to venture deeper into Femme Open and their special events of curious clients who need to network, compete and have fun.
Google Page Speed Insights for FEMME OPEN on Mobile.
Maximise Your Rankings with Superior Mobile Performance Metrics.
Why does this matter? Google prioritises sites that deliver fast, relevant information, especially on mobile devices. High-performing sites rank better, convert more, and keep users engaged. In today’s competitive landscape, site speed is a critical SEO factor—if your competitors overlook it, they’re missing the mark.
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Performance
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Accessibility
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Best practices
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SEO
"Blank Street Studio has played a crucial role in enhancing our brand's positioning in a way that aligns perfectly with our strategic goals. The booking numbers they've achieved are remarkable. I am truly thrilled with the final result and would like to extend my heartfelt thanks and congratulations to the entire team."
JOHANNA LIVIJN
CEO & CO-FOUNDER FEMME OPEN
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