FEMME OPEN

The worlds biggest sports network for women.

Brand Strategy
Art Direction
Copywriting
Web Design & Development
Booking System
Content Creation
Strategy

We partnered with Femme Open to lay the foundation of their brand and digital presence, crafting a visual identity that reflects their innovative approach, commitment to customer experience, and dedication to empowering women. Nestled in the heart of Europe, Femme Open began as Scandinavia’s leading sports network for women and has grown to become the largest in the world—a true beacon where athleticism meets community and excellence.

Visit website →

FEMME OPEN

A Sharper Look & Feel, Same Ethos

Following an inspiring discovery phase, our strategy team captured the spirit of Femme Open through a new positioning, creative direction, and content strategy. This placed Femme Open's pioneering "sports Network for women" and mission at the forefront and set it apart from the ‘stereotypical’ sports events.

The strategic, search-supported insights resulted in dropping the latter term to reflect the brand’s ambitions to explore more sports than Padel— offering them the potential to expand into Golf and Tennis tournaments.

Eventful Experiences, Refined Designs

Reflective of the curious, carpe diem attitude taking over Sports Events and Networks. The new website acts as a portal for Networking for women and highly rated sports events or Tournaments.
A UX & UI overhaul alongside a CX innovation mapping process has only elevated the brand's experience, empowering prospective and actual guests to venture deeper into Femme Open and their special events of curious clients who need to network, compete and have fun.

"Blank Street studio has been instrumental in entirely elevating our positioning and doing so in a manner which is strategically on point for where we want to take our beloved brand. I am beyond thrilled with the end product, & want to extend heartfelt thanks & congratulations to the entire team."

JOHANNA LIVIJN
CEO & CO-FOUNDER FEMME OPEN

Google Page Speed Insights for FEMME OPEN on Mobile.

Maximise Your Rankings with Superior Mobile Performance Metrics.

Why does this matter? Google prioritises sites that deliver fast, relevant information, especially on mobile devices. High-performing sites rank better, convert more, and keep users engaged. In today’s competitive landscape, site speed is a critical SEO factor—if your competitors overlook it, they’re missing the mark.