Convert clarity into revenue — brand, UX and commerce that scale.
Brands grow when strategy, design, and digital work together seamlessly. We build high-performance systems that elevate perception and drive revenue growth.
The Latent Brand Framework™
Our geometric brand model uncovers opportunity, reveals structural truth, and forges strategy, design, and digital into a unified engine. Through advanced brand architecture, we align commercial goals with cultural dynamics - systems designed to own market share and respond to demand.
-Positioning (Cognitive Space):
Where you compete and the value you signal.
- Expression (Aesthetic Space):
The sensory system that shapes perception.
- Experience (Interactive Space):
The touchpoints that build trust and convert.
Built for Clarity & Velocity
What We Specialise In
We translate the Latent Brand Framework into tangible capability. Our work captures market intent, converts search demand, and converts attention into revenue.
Primary Expertise
Brand Strategy
Positioning, architecture, market maps, and value frameworks — built for clarity, scale, and competitive separation.
E-Commerce Development
Shopify, Shopify Plus, and headless (Next.js / Hydrogen). Performance-led engineering optimised for Core Web Vitals and global scale.
Applied Expertise
Experience Design
Customer journeys, UX architecture, and interaction logic — designed to increase engagement and conversion.
Brand Expression
Identity systems, tone of voice, visual languages, and multi-sensory expression that reinforce recognition and trust.
What Impact Can Look Like
Sharper Competitive Positioning
Growth Into Under-Served Segments
Improved Revenue Efficiency per Visitor
Higher Engagement Across Key Journeys
Greater Board & Investor Alignment
Reduced Cost Through Systemic Coherence
Lean, Predictable Delivery Operations
Stronger Pull With Emerging Audiences
Clearer Internal Communication
Teams Operating With Shared Intent
Longer Customer Lifetime Value
A Service Experience That Sets a Benchmark
Engagement Models
Two ways to collaborate.
Choose the model that fits your ambition – a regular engagement or a shared runway.
Cash Model - Traditional Engagement
A straightforward project partnership: clear scope, timeline and deliverables. Ideal for brands that want control and speed.
Equity Model — Venture Partnership
We reduce cash cost in exchange for equity. We invest strategic, creative, and technical work and share the long-term upside. Ideal for founders building category value.
Questions?
We are glad you asked!
What is the contract timeframe for the Venture model?
If you’re ready, we can execute paperwork within a week.
Will deliverable quality differ between models?
No. Quality is non-negotiable across both models.
What does a typical project cost and timeframe look like?
Scope varies — we’ll map deliverables, timeline, and ROI during a short discovery call.
How do hybrid deals work?
We provide a preliminary EUR estimate; after due diligence, we refine the scope and may integrate an equity component to reduce cash requirements by up to 50%.
From clarity to conversion
Let's bring your ideas to life®
Our work turns complexity into systems that perform. Brands we partner with become more coherent, more discoverable, and more desirable.