
Innovation. A popular buzzword. But, in the luxury sector, even the most iconic brands can get it wrong. Too safe? You risk being stale. Too trend-driven? You risk losing your identity. In 2025, this balance will become more crucial than ever.
In the pursuit of innovation, we’ve identified four principles for luxury brands to follow as they navigate the future of innovation in a rapidly evolving landscape.
Being timeless was once easier—heritage, quality, and craftsmanship were the primary markers of a luxury brand. But, as consumer preferences shift, technology advances, and competition is fierce, the traditional definitions of luxury have changed. To stay relevant, brands must look forward.Being timeless was once easier—heritage, quality, and craftsmanship were the primary markers of a luxury brand. But, as consumer preferences shift, technology advances, and competition is fierce, the traditional definitions of luxury have changed. To stay relevant, brands must look forward.