We partnered with Femme Open to develop their brand and digital presence, creating a visual identity that reflects their innovation and commitment to empowering women.
Based in Europe, Femme Open began as Scandinavia’s top sports network for women and has since become the largest in the world, uniting athleticism and community.
Following an inspiring discovery phase, our strategy team captured the spirit of Femme Open through a new positioning, creative direction, and content strategy. This placed Femme Open's pioneering "sports Network for women" and mission at the forefront and set it apart from the ‘stereotypical’ sports events.
The strategic, search-supported insights resulted in dropping the latter term to reflect the brand’s ambitions to explore more sports than Padel— offering them the potential to expand into Golf and Tennis tournaments.
Reflective of the curious, carpe diem attitude taking over Sports Events and Networks. The new website acts as a portal for Networking for women and highly rated sports events or Tournaments.
A UX & UI overhaul alongside a CX innovation mapping process has only elevated the brand's experience, empowering prospective and actual guests to venture deeper into Femme Open and their special events of curious clients who need to network, compete and have fun.
Why does this matter? Google prioritises sites that deliver fast, relevant information, especially on mobile devices. High-performing sites rank better, convert more, and keep users engaged.
In today’s competitive landscape, site speed is a critical SEO factor—if your competitors overlook it, they’re missing the mark.
