Power of UX and SEO
The way people search for information is changing fast. Artificial intelligence (AI) is no longer a novelty — it’s mainstream. Tools like ChatGPT and Perplexity AI have become everyday search platforms, while even social apps like TikTok and YouTube now serve as discovery engines for younger audiences. Recent research indicates that approximately 30% of users rely on AI chatbots for answers at least ten times a week.
Traditional search engines haven’t stood still. Google’s Search Generative Experience (SGE) now blends AI-generated summaries with traditional results, while Bing integrates conversational search through OpenAI’s technology.
Google remains the dominant search engine, handling over 5 trillion queries annually and growing rapidly; however, the search landscape is shifting. Google's Search Generative Experience now blends AI-generated summaries within results, while Bing utilizes OpenAI's conversational AI to elevate its offerings. ChatGPT, independent from search engines, provides direct, conversational responses based on its data. (OpenAI, 2024) Rather than replacing Google's core, AI search adds new layers of visibility.
In 2026, effective SEO means a Search Everywhere strategy, targeting AI platforms, social discovery, and search engines to remain visible in the evolving landscape.