Developed by Blank Street Studio, the Latent Brand Framework™ maps how brands occupy cognitive, cultural, and market space. It identifies opportunity gaps and defines the visual, verbal, and experiential patterns that drive growth.
The Modus Operandi™
Built for clarity and velocity.
Our Expertise
The Latent Brand Framework™
A geometric model guiding every decision - revealing whitespace, identifying differentiation, and translating creative potential into brand geometry.
Unlocking Better States
It aligns three core dimensions:
At their intersection lies latent differentiation - the brand’s unique structural truth.
- Positioning (Cognitive Space):
Where the brand competes and what it stands for.
- Expression (Aesthetic Space):
The design and tone that shape perception.
- Experience (Interactive Space):
The digital and physical touchpoints that create connection.
Expertise Areas
Experts in their craft, our multi-disciplinary teams collaborate across brand, design and creative to make lasting change for our clients.
Brand Strategy
We define distinctive identities and design systems that scale across channels and time.
Brand Expression
We define voice, tone, visual language, and narrative — ensuring the brand communicates with coherence and distinction.
Experience Design
We design customer journeys and touchpoints — ensuring every interaction reinforces clarity, emotion, and conversion.
E - Commerce Development
We build conversion-focused commerce platforms that combine performance with design integrity.
Engagement Models
Two ways to collaborate.
Choose the model that fits your ambition – a regular engagement or a shared runway.
Cash Model - Traditional Engagement
A straightforward project-based partnership. Clear scope, clear timeline, clear deliverables.
Equity Model — Venture Partnership
We reduce your cash cost in exchange for equity. We invest our strategic, creative, and technical work with shared long-term upside.
Questions?
We are glad you asked!
What is the contract preparation timeframe for your Venture model engagement?
If you are ready to go we can sign everything within a week.
Will there be a variation in the quality of deliverables between the classic and venture models?
Nope, high quality is all we deliver.
What is the cost and timeframe of working with Blank Street?
Let's talk about the details of your project and then estimate the associated timeline.
How does Blank Street structure hybrid deals?
After an initial scoping conversation, we provide you with a preliminary pricing estimate in EUR. Once our due diligence is complete, we refine our pricing framework—integrating equity to potentially reduce your cash contribution by up to 50%.
From clarity to conversion
Let's bring your ideas to life ®
Our work simplifies complexity into systems that perform. Brands we partner with become more coherent, more discoverable, and more desirable.
