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8 WHY WEBSITE REDESIGN IS NEEDED
In the current digital landscape, a well-designed website isn’t just an asset; it’s a necessity. Users today are meticulous in their online choices, conducting thorough research before engaging with businesses. Your website serves as more than just a digital storefront; it’s your brand’s representative in the virtual realm. Ignoring its need for a revamp amidst core business activities might impede your growth. Let’s explore eight compelling reasons why a website redesign is crucial.
Written by TEAM Blank Street Studio
● Edited 15 May 2024 ● 4 minute read
Table of content
Enhanced User Experience (UX)
User experience is the first thing you should consider before launching your website. It either makes your visitors stay or leave. With the new updates, tools, and plug-ins constantly being released, your website might need better navigation to ensure a pleasant UX and enhance engagement.
And achieving this should be your primary goal. You need to know your buyer personas and offer them precisely what they need. If your website does not provide an emotional experience to your leads or potential customers, they might feel it needs to align with their intentions and fulfil their needs.
According to Forbes, a well-designed UI and great UX design can increase your conversion rate by 200%. Chances are that users will never return after an unpleasant experience. If your website faces UX problems and your brand is losing its authority – it’s time for a new design!
Remember the goals and objectives you want to accomplish through your website and how you want it to resonate with your customers. Make it functional and attractive, and avoid unnecessary complexities!
Modernised Appearance and Functionality
Humans are emotionally attached beings that don’t want to let go. Think about that sweater you have in your closet. It’s been there for a while, waiting for you to wear it. When you bought it, you felt perfect wearing it and going out. However, although you don’t like it that much anymore, you’re not ready to give it away just yet. On the other hand, fashion trends have changed, and you don’t want to feel outmoded.
The same situation might happen with the design of your website. Even though your users don’t find it that attractive anymore, you still can’t decide on a redesign. You’re so attached to your current website that you refuse to recognize its flaws. But this can seriously hurt your business, and people can prefer your competitors over you.
Customers are more likely to choose companies with beautiful, well-structured designs that are easy to navigate. This way, you validate your brand’s legitimacy and assure your customers and prospects that you’re up-to-date with the technology and trends.
Mobile Responsiveness
Embracing a mobile-first approach is imperative as most users access websites via mobile devices. A responsive design ensures a seamless and consistent experience across different screen sizes, crucial for user retention during browsing. We live in the era of multi-screen culture, and having a website that works properly on all devices is critical for the future of your business. People search the web through different devices and screen sizes, so you need to ensure your website is optimized for mobile. There were more than 2.3 billion mobile phone users worldwide in 2017. Statista says the number has exceeded the 5 billion mark in 2019.
You never know how your potential buyers access your website through a desktop or a mobile device. Of course, you want to give them a unique buying journey. They may start the purchasing process while visiting your website through their phone but decide to complete it on their desktop. What if something goes wrong and the purchasing process fails? It would leave a bitter taste in your prospect, and you would lose a customer. And you can’t allow that to happen!
8 why website redesign
Strategic Alignment with Business Goals
Your website should mirror your evolving business strategy. If the design no longer resonates with your long-term objectives, a redesign becomes a strategic move. Your strategies and marketing goals change with business development and company growth. Before buying a product or requesting a service, people visit your website to see if they’re making an intelligent investment. Your website must resonate with your visitors and prospects.
If your website’s layout, design and overall appearance don’t fit with your long-term business objectives, a web design investment is worth it!
Efficient Content Management
Outdated content management systems hinder your ability to keep the website fresh and engaging. Streamlining content management allows easy modifications, ensuring your site’s content remains current and appealing.
Optimized Loading Speeds
Slow-loading pages deter visitors. Users expect quick loading times, making it essential to optimize site speed for user retention and favourable search engine rankings. Read more about the correlation between Website load times and SEO here.
Competitive Edge
Regularly assessing competitor websites provides insights into relevance and functionality. To miss the signals and the need for an upgrade to maintain competitiveness.
SEO Enhancement
A redesigned website that caters to diverse visitor needs provides comprehensive answers. By optimizing for different user intents, your site becomes more “attractive” to search engines like Google, enhancing visibility and ranking potential.
Ensuring your website remains current isn’t just about aesthetics; it’s a strategic move to cater to various visitor needs and boost SEO. Investing in a redesigned website isn’t just about captivating; it’s about providing solutions and remaining competitive in today’s digital arena. In this link, you can read more about SEO in 2024.
The Payoff
We are looking at the eight reasons to redesign websites. One of our core agency benchmarks at Blank Street Studio is simplifying complexity, and UX has embodied this mission. In other words, UX makes the complex easy to use. By implementing UX strategies, we can effectively improve how a company engages with its customers and website via any device or application. This applies to internal and external operations, with companies seeing increased sales, lower costs of customer acquisition, increased customer retention, more market share, and lower training costs. Alternatively, a user experience that could be optimized can decrease conversions drastically.
Whether it’s a website, app, or B2B tool, the user experience (UX) process holds immense potential for nearly every business with a digital presence across various industries. UX provides invaluable insights crucial for informed business decisions and has the power to shape new business models, becoming an essential component of our ever-evolving digital landscape and daily existence. Explore the transformative impact of UX in our Digital Experience Design Services.
What to avoid when redesigning a website.
Not setting the right goals for redesigning your website: It is essential to have clear and achievable goals for the redesign process.
Prioritizing aesthetics over functionality: While aesthetics are important, functionality should not be compromised for visual appeal.
Not carrying out website analysis: Failing to analyze the current website’s performance and user behaviour can lead to ineffective redesign decisions.
Not carrying out website analysis: Failing to analyze the existing website’s performance and user behaviour can lead to counterproductive redesign decisions.
Limiting your budget: Setting a small budget for the redesign may result in a subpar outcome
Neglecting website responsiveness: Failing to ensure that the website is responsive across different devices can lead to a poor user experience
Forgetting about existing content: Neglecting to manage and incorporate existing content into the redesign can lead to losing valuable information and traffic.
Not driving site bandwidth upfront: Failing to consider and manage site bandwidth can lead to performance issues after the redesign.
Leaning too hard on design: Overemphasizing design without considering user needs and preferences can lead to a disconnect between the website and its users.
Ignoring SEO best practices: Neglecting to optimize the website for search engines can decrease visibility and traffic.
Not effectively communicating your business purpose: Failing to communicate the business purpose through the website clearly may lead to a lack of credibility and user engagement.
These mistakes should be avoided to ensure a successful website redesign that aligns with business goals, user needs, and industry best practices.
Published by BSS Team
We are a Munich & Stockholm-based Brand & Experience Design Agency delivering second-to-none experiences for forward-thinking luxury brands with something to say.
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